7 Basic Steps for a business plan
December 10th, 2010 | 
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This article is published by Tania Moreno in the portal business women and I felt good to share with you. To undertake a successful business with good intentions is not enough, we must have a guide, or a good business plan.
“One of the most common mistakes of entrepreneurs to start their business is that they have written about their objectives, what the company and not seeing results achievable,” said certified public accountant from the Universidad Nacional Autonoma de Mexico (UNAM ), Gregorio Perez.
UNAM counter offers 7 steps to do so, although they can be adjusted depending on the complexity of each business unit.
1. Business Overview
It is the basic company information and include your corporate vision, who are you, what you shall offer, which will try to meet market needs and why your business idea is viable.
2. Desired Niche Marketing
It is one of the most important and should take into account the current size and market trends. Once the niche is defined, describe by geography, company size, business organization, lifestyle, gender, age, occupation and other characteristics necessary to portray the companies or consumers likely buy your product or use your service.
3. Business Positioning
This is the identity of the company in the market is how you want the competitive market perceive your product or service.
Www.herramientaspyme.com page recommends answering these questions: What makes your product or service unique?, What customer needs covered, how you want people to perceive the goods or services? and how competitive positions?
4. Competition
This indicates whether the products and services are fit for the competitive environment. If you include it, you will show that you understand the industry and are ready to tackle some of the obstacles to find the company. Briefly describe the major companies in the competition. The evaluation should include comment on the ways in which they meet and not the needs of customers. Explain why you think your company can gain a share of the market.
5. Production and development costs
In this part of the budget comes into play. Shall include the cost of prototyping and production costs in the case of products. As for services, must carry the costs of consulting, training, preparation of material, etc. Be sure to include labor. When planning costs, gives a contingency plan to mention what would happen if there were problems and delays, difficulties in complying with company standards, errors, etc.
6. Sales & Marketing
Describe the strategy and tactics used to get customers to buy your products or services. Sales and marketing are the weak link in many business plans, so it’s important that we spend as much time as necessary.
A sales and marketing section can serve as solidly prepared roadmap. It also assures potential investors that you have a viable plan and resources to promote and sell your products and services.
7. Managerial strengths
A good management team can take an idea, albeit mediocre, and make it fly. This section of the business plan relates to the direction of the company must clearly show that equipment is or will be, is a winning team. It is essential that each member has the talent and experience relevant to the business.
Remember that although at first believe that developing this plan is a waste of time, “it will allow you to properly address your business and will compliment the implementation of
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