Business of toys knows no crisis
December 30th, 2010 | 
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Game toy business knows no crisis, manufacturing and sales continue to grow worldwide.
Defying the downturn in the market for toys, the Lego company, maker of colorful building blocks, posted a 20% increase in worldwide sales in the first half of 2009, a very positive result for the Danish company and its shareholders, enjoy a record 4.1% appreciation in their titles after overcoming a profound crisis five years ago.
The company attributed the results to the current economic climate many parents chose to relegate other expenses before the toys of children, and at the time were inclined to choose the toys they know good quality, even in the growing popularity of video games, said the BBC’s director of communications, Charlotte Simonsen.
But it also might have contributed to the fact that many adults returned to sit with a bucket full of bricks. In global crisis, and all that comes with economic hardship, was in Belfast a group of adults meets to “release tension” building miniature worlds.
Thinking of Christmas
With children and adults around the world, spend about 5,000 billion hours a year to arm and disarm ingot, as estimated by the company, Lego has become the fifth largest manufacturer of toys.
The story that began in 1932 in the workshop of a carpenter in Billund, Denmark, has had its ups and downs, but the success of the first half of this year builds trust for the immediate future, especially for the holiday season.
Ilincic is optimistic, but admits that the annual balance is highly dependent on sales in the coming months.
The largest increase in sales was recorded in North America and Central Europe, two regions particularly hard hit by the recession.
Latin America change represents a very small market for Lego, Simonsen said, although Mexico is one of its manufacturing plants.
Family business to the world
Lego Net income reached $ 177 million in the first half.
This was thanks to the good performance of the most successful product lines such as “Lego City” or “Lego: Star Wars,” said the company, whose board of directors today involved a great-grandson of Ole Kirk Christiansen.
This was the visionary carpenter who opted for the plastic in a time dominated by wooden blocks.
Ole Kirk Christiansen was the one who also joined two Danish words “leg and godt” meaning “play well” to baptize his company, apparently unaware that in Latin, the term “layman” can be interpreted as “I combine and learn.”
Thanks in part to the positive results of the period, Lego announced it would invest in different plants to increase production capacity, which will include new injection molds for Mexico, Hungary and Denmark.
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