Pets and Wildlife a millionaire business
December 3rd, 2010 | 
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Drinkwell This is a business idea, an entrepreneur made $ 3 million, how? With a drinking fountain to give your pet!
The source called Drinkwell pet. It is a source of free fall with a capacity of one gallon (3.79 liters.) Has a pump and a charcoal filter to remove bad tastes and odors.
Mary Burns initially got the idea because her cat, Buckwheat, only drank water from a tap. Tired of getting up at night to give water to your cat, Burns created the Drinkwell after observing a decorative water fountain that was in a desk and appeared to offer a solution to the problem with your cat.
The initial investment was less than $ 3,000 for the casting mold, some initial inventory and an ad in Cat Fancy magazine
Sales really took off, with just over $ 3 million annually. Most sales are made through large pet stores like Petsmart and Petco, and through independent pet stores and specialty catalogs pet at home.
Pets can be an important part of people’s lives, so it’s no wonder that each year, individual inventors come with dozens of new pet inventions. His success is that he learned to penetrate the large chain pet stores.
“I knew that the fundamental characteristic of the Drinkwell was the free flow of water,” says Burns. “I started reading the book Patent. And since no one had patented an invention and, with the help of a lawyer patent my invention to make sure I had strong protection. ” Many years sold its product without competition. Later a large company manufacturing products for animals present a source, but were unable to because the Drinkwell was the only source that had a constant water flow.
Mary explains her sales success: “I started selling directly to consumers through small ads in the category of fantasy for Cats and Dogs.
Then they came to me asking for my product department stores also sold by catalog companies asked me my product. Were years of great success achieved annual sales of $ 2.2 million.
His business grew as he began to get out of hand, following the advice of an investor was contact Howard Consulting, a consulting firm business management.
According to Mary B., “They came to my rescue when I try to Petco and Petsmart. I did not know how to fill out vendor qualification forms, deal with subsidies and discounts, or negotiate final agreements. ”
Finally tired of the competition, very cumbersome things that exist in the business world. Meridian sold the company to obtain a large profit.
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Tags: business idea, business world, fundamental characteristic, millionaire business