Business Plan: An Ice Cream Shop (part I)
July 15th, 2010 | 
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The summer and heat is coming and what better way to take advantage considering investing in a business that is noble and potentially profitable at all times: an ice cream shop or ice cream parlor.
I will present a complete business plan for the installation of an ice cream parlor in three parts. This is part one.
Business Description
Fundamentally the role of business is selling ice cream of different flavors and soft drinks under the concept of retail store (or newsstand).
For this, the strategic allocation is based on the acquisition of an ice cream franchise with a company with extensive experience in the market as it is … (Name of the franchise consider) who will provide and regulate the standards of preparation, presentation and quality.
Target Market
Our product is mainly aimed at those people moving on foot around our store to be located at the following address (location), and our product especially attractive to children who are the biggest consumers of ice cream.
It is also expected to reach all those who for work or recreation require a simple refreshment on the road.
If your business is located in a mall or parking lot with enough time can be considered as a potential market for people who travel by car.
Competition
According to research carried out visually, in the immediate vicinity there are less than 1 km. away round so only __ store (s) with similar characteristics to ours distributing ice cream brand X. And in a longer distance range, an average of 3 km to the round there are a similar ice cream __ whose level of care as found corresponding to: (good, bad, fair).
We found that the other stores that compete with our business have a low level of demand on Monday and Tuesday, a level of regular customers on Wednesday, Thursday and Friday and a high level of sales at the weekend, with Saturday and on Sundays preferred by customers for use of our product.
Business Location
Our business is located at the following address __________________________.
The recommended actions for a kiosk are: 4-6 m2
The recommended actions for a store are 20 to 30 m2 considering the possibility of offering tables and chairs to customers of the product for local consumption.
The estimated rent for a kiosk depends on the location, but we recommend a range of:
us $ 100 to $ 200 if a neighborhood or residential area
us $ 200 to $ 300 if you are an established commercial center and depending on the visibility and traffic of people crossing the point
For a shop considered equivalent values depending on the size in square meters of the premises to rent.
Schedules
Considering that the days of increased demand for ice cream are on weekends, set the following schedule of hours:
Monday to Friday afternoons from 14:00 to 19:00 hours
Saturdays and Sundays all day from 10:00 to 19:00
You must consider special scheduling requirements shopping if you are located there.
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