The Model Structure of A Business Plan I
June 1st, 2010 | 
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The Model Structure of A Business Plan:
1. Executive Summary
2. Product description and distinctive value
3. Potential market
4. Competition
5. Business model and financial plan
6. Management team and organization
7. State development and implementation plan
8. Strategic Alliances
9. Marketing and sales strategy
10.Principales risks and exit strategies
1. Executive Summary
The purpose of an executive summary is to capture the interest of potential investors, it must contain a brief summary of the most important aspects of the Business Plan.
The main elements contain are:
- The business idea: its exclusivity with respect to existing products / services.
- Target audience: main characteristics and their fit with the profile of Internet users.
- Value of the product / service for that target audience.
- Size of market and expected growth.
- Competitive environment.
- Current phase of product development, specifying the additional development needs to be done.
- Investment required.
- Key milestones in business performance
- Objectives medium to long term.
2. Product description and distinctive value
This chapter should contain a detailed explanation of the basic concept and characteristics of the product or service to offer.
Product Overview
- Basic Features
- Technological support
- Origin of business idea
Distinctive value for consumers:
- Target audience it is addressed and needs met.
- Specification of unique and distinctive value of the new product or service to be launched from the perspective of the customer, explaining the difference with the current supply of products from other market competitors.
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