The Model Structure of A Business Plan II
June 3rd, 2010 | 
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3. Potential market
Market
- Description of the market.
- Size of market (sales volume, profitability, etc.).
- Degree of consolidation.
- Key factors for success in this market.
- Barriers to entry and exit.
- Development and Growth:.
- Rate of historical and future growth.
- Trends.
Target
- Customer segmentation criteria based on shared objectives.
- Size of market for each customer segment.
- Main factors of growth in each segment.
- Percentage of number of customers to capture regarding market volume.
- Sales volume by segment.
- Expected profitability of each market segment.
- More attractive market segment.
- Key factors in consumers’ purchases.
4. Competition
Barriers to entry
- Competitors exist.
- Comparison of these based on the following parameters: volume of sales, prices, growth, market share, positioning, product lines, customer segmentation, distribution channels, customer service.
- Strategies of competitors: target audience, marketing strategy.
- Description of your strengths and weaknesses.
- Competitive advantage over competitors.
- Potential reaction of your competitors with the launch of new business.
5. Business model and financial plan
Not only must the distinctive value of the product is capable of generating a sufficient customer base, but must explain how they extract value. Details of all revenue streams. Where appropriate specify which have already been tested.
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