The Model Structure of A Business Plan V
June 11th, 2010 | 
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8. Many, with whom, the degree of their development, conditions, etc.
9. Marketing and sales strategy
This section should contain two paragraphs basically: positioning / product differentiation and marketing strategy to follow to achieve the objectives set and billing traffic.
Positioning
- Type of position: description of the distinctive features of the product over the competition: perception clientee distinctive or unique.
- Differentiation: as expected to maintain that position over time.
This section should specify what will be the strategy to continue to attract many visitors want and what will be its cost.
The marketing strategy should detail:
- Main types used for communication between online and offline.
- Interlocultores or service providers with which it intends to work: advertising companies, companies selling banners.
- Cost of user acquisition and retention.
If this is a new business, it must detail how it is intended to launch the campaign, detailing the means to use. Once explained it is necessary to describe the programs set to continue with the acquisition of customers and loyalty of existing ones. It is very important in the Internet market have acquisition and loyalty programs that allow powerful growth expected to continue
This section should give a summary of the ambitions of the business as the main operating figures and volumes of sales in the future.
- Objectives of traffic in the short to medium term.
- Unique Visitors (Reach on the market that implies).
- Registered users.
- Page views.
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